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CIW 1D0-623 exam consists of 45 multiple-choice questions, which test the candidate's knowledge of various social media platforms, advertising and marketing strategies, and social media management tools. Candidates must answer at least 33 of these questions correctly to pass the exam. They have 45 minutes to complete the exam and must score at least 69% to earn the CIW Social Media Specialist certification.
CIW Social Media Specialist certification program is gaining immense popularity among professionals who are looking for ways to enhance their social media skills and knowledge. CIW Social Media Specialist certification exam is designed to help professionals stand out from the crowd and demonstrate their commitment to excellence in social media management. CIW Social Media Specialist certification program provides individuals with the skills and knowledge required to create and implement effective social media marketing strategies that can help grow their businesses.
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CIW Social Media Specialist Sample Questions (Q43-Q48):
NEW QUESTION # 43
Drew is managing a social media advertising campaign. He has selected a popular social site. The site has a flat membership fee, plus a pay per-click fee. Drew will also be outsourcing the graphical design of the ads.
What information do you need to calculate the cost-per-click of the campaign?
- A. Total budget amount, pay-per-click fee and total clicks made.
- B. E-commerce site listing fees. Wet* site development costs and pay-per-click fees.
- C. Graphic design cost, membership fee. pay-per-click fee and total clicks made.
- D. Employee compensation, cost of goods sold and pay-per-click fee.
Answer: C
Explanation:
To calculate the cost-per-click (CPC) of a campaign, you need to consider all relevant expenses associated with generating clicks. This includes the cost of graphic design for the ads, the membership fee of the social site, the pay-per-click fee charged by the site, and the total number of clicks received. By summing the fixed and variable costs (graphic design cost, membership fee, and pay-per-click fee multiplied by total clicks) and then dividing by the total number of clicks, you can determine the CPC. This metric is crucial for assessing the efficiency and cost-effectiveness of the advertising campaign.
NEW QUESTION # 44
A company can use statics from social media to predict behavior. What kind of big data strategy is this?
- A. Social analysis
- B. Decision science
- C. Performance management
- D. Data exploration
Answer: D
NEW QUESTION # 45
A yarn store is running an online group with several hundred members on a popular social media site to share newly developed patterns and projects. The group manager notices that only a few members are regularly posting. What can she do to encourage more people to share their projects?
- A. Offer free yarn skeins to first time posters.
- B. Create instructional videos of previously posted projects.
- C. Cross post new projects from a quiters group.
- D. Encourage the frequent posters to contribute more.
Answer: A
NEW QUESTION # 46
A fitness gym club has spent a significant amount of time and money building an online presence in social media. They have built pages on several platforms, gathered an audience and post content regularly. How can the club ensure they are staying on top of rapidly changing trends in social media?
- A. Schedule quarterly or semi-annual reviews of social media trends to identify new opportunities.
- B. Focus on analytic data from their current platforms to identify the customer preferences and demographics.
- C. Hire an outside company to take over customer communications on current social media platforms.
- D. Start live streaming videos of exercise classes to encourage more people to join.
Answer: A
Explanation:
To stay on top of rapidly changing trends in social media, it is crucial for the fitness gym club to regularly review and update their strategies based on the latest trends and best practices. Scheduling quarterly or semi-annual reviews allows the club to systematically assess what is happening in the social media landscape, identify new opportunities, and adjust their approach accordingly. This proactive method ensures that the club remains relevant and can adapt to the dynamic nature of social media. While analytic data, live streaming, and outsourcing customer communications are valuable strategies, regular trend reviews provide a comprehensive approach to staying current.
NEW QUESTION # 47
Alice works in social media marketing for an established online shoe company. The company uses many simultaneous social media campaigns to encourage current and potential customers to purchase the latest fashion trends During which stage of these social media campaigns shouldAlicedefine her audience's positions in the social media funnel?
- A. Development
- B. Planning
- C. Preparation
- D. Implementation and measurement
Answer: B
Explanation:
Defining the audience's positions in the social media funnel during the planning stage is crucial for the success of social media campaigns. This step involves identifying target audience segments, understanding their behaviors and preferences, and mapping out their journey from awareness to conversion. By doing so, Alice can create tailored content and engagement strategies that effectively address the needs and motivations of each segment at different stages of the funnel, ensuring a more focused and effective campaign.
References:
* "How to Build a Social Media Marketing Funnel That Converts," Hootsuite Blog.
* "The Social Media Marketing Funnel Explained," Sprout Social.
NEW QUESTION # 48
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With the CIW Social Media Specialist 1D0-623 exam, you will have the chance to update your knowledge while obtaining dependable evidence of your proficiency. You can benefit from a number of additional benefits after completing the CIW Social Media Specialist 1D0-623 Certification Exam. But keep in mind that the 1D0-623 certification test is a worthwhile and challenging certificate.
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